Resonate, a Reston, VA-based provider of SaaS-enabled real-time consumer intelligence and engagement solutions, raised $8m in growth funding.
The round was led by Argentum Capital Partners, with participation from existing investors Revolution Growth, Greycroft Partners and other private investors. In conjunction with the transaction, Walter Barandiaran, Co-founder & Managing Partner at Argentum, joined Resonate’s Board of Directors.
The company will use the funds to accelerate go-to-market activities, with a significant expansion in its sales efforts targeting key B2C brand verticals, as well as agency partners, to further innovate its Consumer Intelligence platform, deepening investment in primary research and behavioral infrastructure, as well as its artificial intelligence and deep learning capabilities.
In addition, it will add new customer facing mobile and location-based analytics.
Led by Bryan Gernert, CEO and Co-Founder, Resonate provides a SaaS-based real-time consumer insights, data and media activation platform offering a large single source of in-depth proprietary profiles on 200M+ U.S. adult consumers and simplifying how marketers understand and engage the right people with the right message based on the underlying values and motivations that drive their audiences’ decisions to buy or support certain brands, products or causes.
Hundreds of companies have used the company’s SaaS platform and activation services to accelerate the ability to identify the right customers and prospects, understand what they care about, know what to say to them, and find more of them across all marketing channels with precision and at scale.