Nudge Rewards, a Toronto, Canada-based provider of a mobile solution for retail, foodservice, and hospitality brands looking to measurably impact frontline team performance, raised $5M in Series A funding.
The round was led by Generation Ventures, with participation from the BDC Capital Women in Tech Fund, Brightspark Ventures, StandUp Ventures, as well as new and returning angels. In conjunction with the funding, Alistair Mitchell, President of Generation Ventures, will join the Nudge Rewards Board of Directors.
The company intends to use the funds to further accelerate the expansion of its business across North America.
Led by CEO Lindsey Goodchild and CTO Dessy Daskalov, Nudge Rewards provides an employee app and content management system for brands to engage, educate, and ultimately reward frontline managers and employees to drive company performance.
The company’s customer base includes global brands such as Rogers Communications; Compass Group; Golf Town; Samsung; and Choice Hotels.