The round was led by Norwest Venture Partners with participation from existing investors Canaan Partners, Kleiner Perkins Caufield & Byers, and Shasta Ventures. In conjunction with the funding, Scott Beechuk, partner at Norwest and former SVP of product management at Salesforce Service Cloud, will join the Leanplum board of directors.
The company – which has received more than $93m in total funding – intends to use the funds to accelerate product innovation in key areas such as machine learning, cross-channel automation, and one-to-one personalization, and expand around the world.
Founded in 2012 by Momchil Kyurkchiev, CEO, Leanplum provides a mobile marketing platform built for engagement. Brands such as Tinder, Grab, Tesco, and Zynga use Leanplum to orchestrate multi-channel campaigns — from messaging to the in-app experience — all from a single, integrated platform that captures more than 16 billion mobile data points daily.
The company has offices across North America, Europe, and Asia.
FinSMEs
08/11/2017