Jaanuu, an El Segundo, CA-based contemporary, runway-inspired medical apparel company, closed a new strategic investment round of undisclosed amount.
Investors include Dan Nordstrom (former co-president of Nordstrom) and his Nordstrom family, Joel Spiegel, former VP of engineering for Amazon and creator of Amazon Marketplace, Georg Richter, former president and COO of Guthy-Renker, Gabriel Naouri, deputy head of international operations of Groupe Casino, Innovation Global Capital, Maywic Select Investments and others.
The financing will support significant growth plans for 2018, including expansion into new apparel categories and senior level staffing hires.
Launched in 2013 by private equity investor Shaan Sethi (CEO) together with his sister, Dr. Neela Sethi Young, Jaanuu is a direct-to-consumer brand offering a line of contemporary medical workwear, runway-inspired scrubs, lab coats and footwear reflecting popular fashion trends. Jaanuu leverages proprietary fabrication Jaanacea™, which incorporates moisture-wicking Tencel, anti-odor protection, premium antimicrobial-finished fabric to restrict the growth of bacteria, and a four-fabric stretch blend manufactured to stay soft and wrinkle resistant in harsh hospital conditions.