Gainfully, Inc., a San Francisco-based compliant, software-as-a-service network that connects insurance and financial services companies, secured $2.5m in funding.
The round was led by MassMutual Ventures.
The company will use the funds to grow its institutional business development and customer success teams.
Led by founder and CEO Cameron Nordholm, Gainfully provides a patent-pending technology that allows intermediaries to accelerate and scale their businesses by directly connecting them to fund families, insurance carriers, industry groups, and their RIA/broker-dealer home office across social, web, and product fulfillment.
The marketplace has been adopted by large financial services and insurance companies in the United States, including firms such as AllianceBernstein, Voya Financial, etc.