Conversive, a Los Angeles, CA-based developer of immersive conversational experiences for VR, AR, desktop, mobile and Apple TV, closed a $600K pre-seed funding round.
The backers were not disclosed.
The company will use the funds to continue to develop the platform.
Co-founded by Kevin Lenane and Kevin Cornish, Conversive leverages machine learning and natural language processing to develop a system enabling businesses and advertisers to create face-to-face immersive conversations, which can be used for sales, marketing, training, customer service, etc.
To scale face-to-face communication, businesses using the platform will be able to select a human or animated subject and build out their conversation flow. The conversation experience can then be exported to the platform of choice: web, mobile, AppleTV, AR and VR.
The web version can run inside a traditional video ad unit, providing brands with a new and innovative advertising format to engage with potential customers.
The first use came from Oculus and Tool of North America, who used the Conversive conversation engine to build Fall in Love, a virtual reality experience that recreated the 36 Questions to Fall in Love. In the experience, shortlisted for a Cannes Innovation Lion, users ask questions out loud and characters in the VR experience answer.