Candid Co., a NYC-based dental startup for consumers, closed a $15m Series A financing round.
The round was led by Greycroft, Bessemer, and e.ventures and featured participation from existing investors, including Arena Ventures.
The company will use the funds to expand operations and reach new customers.
Founded in 2017 by Nick Greenfield, CEO, and Dr. Lynn Hurst, Chief Dental Officer, Candid Co. provides clear aligners directly to customers for less than traditional in-office teeth-straightening solutions.
Its process begins when customers purchase a Modeling Kit to take impressions of their smiles in the convenience of their own home and return the Kit for assessment and modeling. The company’s network of orthodontists then designs, reviews, and implements a treatment plan, with the support of the company’s customer service. Candid Co.’s affiliated lab 3D prints and ships all aligners at once.
Average treatment lasts five months, and financing plans start as low as $88 per month over 24 months, or $1900 up-front. Some dental insurance plans cover 50% or more of the treatment cost.