HappyOrNot, a Tampere, Finland-based creator of the “Smiley” feedback system, raised $14.5m USD in Series A funding.
The round was led by Northzone with participation from AirTree. In conjunction with the funding, Marta Sjögren, Principal at Northzone, and John Henderson, Partner at AirTree, will join the HappyOrNot board.
The company intends to use the funds for research and development and international consolidation and expansion, with the USA, UK, Germany, and France being priorities along with the Australian and Southeast Asian markets.
Founded by Heikki Väänänen and Ville Levaniemi in 2009, HappyOrNot has created the “Smiley” feedback system which allows organizations to gauge consumer and employee satisfaction levels on a four-stage scale from ‘smile’ to ‘frown’.
25,000 Smiley Terminals are already installed across airports, office spaces, and retail outlets around the world with customers including large retail chains such as IKEA, Lidl, and Carrefour, as well as global brands including Microsoft, McDonald’s, London Heathrow Airport, LinkedIn, and the British National Health Service.
In total, the company now supports more than 4,000 clients in 117 countries, and with a global reseller network of over 100 companies.
HappyOrNot currently employs 65 people across its HQ in Tampere, Finland, and US office in Florida.