Flont, a NYC-based “Jewelry as a Service” startup, completed a $5m seed funding.
Backers included C Ventures.
The company intends to use the funds to continue to build inventory, increase staff, and expand into the Chinese market.
Founded in October 2016 by Cormac Kinney, CEO, and launched to the public in May 2017, Flont enables consumers to discover, borrow, experience, and buy fine jewelry — with insurance and shipping included. Flont provides short term fine jewelry rentals as well as memberships with unlimited access.