Yotel, a London-headquarterd chain of luxury hotel in small spaces, received a $250m strategic investment.
A fund affiliated with Starwood Capital Group, a global private investment firm, made the strategic investment acquiring a 30% stake in the company. Cody Bradshaw, Managing Director, Head of European Hotels at Starwood Capital Group and Sarah Broughton, Senior Vice President, Starwood Capital Group, will join the Yotel board of directors, alongside representatives of the company’s major shareholders including the Jassim Al Bahar Group, IFA Hotels & Resorts, United Investment Portugal and Aqarat, which jointly own 65% stake in the company.
The investment in and ongoing partnership with Yotel will further enable the company’s worldwide expansion, with a specific focus on Europe, North America and Asia, strengthen its brand identity, expand geographically and enhance its guest experience.
Starwood have already secured city centre sites in Edinburgh, Glasgow and Amsterdam which are expected to open as Yotels by 2019.
Led by Hubert Viriot, CEO, Yotel takes the essential elements of luxury hotels into smaller, smart spaces and deliver a sense of community with areas for co-working, social gatherings and exercise. Premium cabins include its signature adjustable SmartBed™ with rejuvenating monsoon rain showers and a Technowall with adjustable mood lighting and smart TVs, multi power points and connectivity.