Wizer, a New York City-based artificial intelligence-powered consumer research company, secured $4m in funding.
The round was led by State of Mind Ventures with participation from Nielsen Innovate.
The company, which has raised $5.5m to date, intends to use the funds to accelerate growth globally, specifically in North America and Europe, increase brand awareness, expand the R&D team in its New York City office and to broaden its offering.
Founded in 2014 by Alon Ravid, CEO; Idan Geva, Chief Business Officer; and Mano Geva, Scientific Director, Wizer provides marketers and agencies with market research solutions for brand positioning, product and concept testing, advertising effectiveness measurement, utilizing proprietary artificial intelligence technology to deliver insightful client-ready research.
Wizer uses advanced A.I. and machine learning technology to provide research, which is tailored to each client. The platform learns each customer’s business challenges, insight preferences, and industry-related content to design the questionnaire. When analyzing results, the platform leverages algorithms to highlight the most important insights and findings, similar to a human analyst, delivering a comprehensive research report to the client within days or hours.