Ushr Inc., a Detroit, MI-based creator and provider of a high-definition (HD) mapping technology and software for autonomous and semi-autonomous vehicles, secured $10m in Series A funding.
The round was led by Forté Ventures with participation from EnerTech Capital, Emerald Technology Ventures, and GM Ventures.
The company intends to use the funds to advance the development of data acquisition technologies and of automated map production using artificial intelligence techniques, to build a fleet of data collection vehicles, and to test in-vehicle software on automotive grade embedded hardware.
Founded in June of 2017, Ushr is a spin-off of GeoDigital, Inc., and led by Bruce Gordon, CEO, Ushr has developed HD mapping technology in combination with vehicle sensors and on-road cameras to convey “real world” detail to AVs. The company’s control algorithms are constantly interpreting and communicating key details from sensors to the vehicle control system, allowing for more precise steering, safer vehicle control and directional predictability.
The technology currently applies to Advanced Driver Assistance Systems (ADAS) but has a role in every stage of development within the autonomous driving technology spectrum. Presently, Ushr is working with major automotive manufacturers and suppliers, including General Motors (GM), to integrate Ushr software and map technology into future products.