System1, a Venice, CA-based developer of a pre-targeting platform for identifying consumer intent, completed a $270m financing round.
The round was led by Court Square Capital Partners.
The company intends to use the funds to accelerate product development, enhance support of partners, and build the team in Southern California.
Co-founded by CEO Chuck Ursini and President Michael Blend, System1 provides a pre-targeting platform that analyzes billions of consumer attributes and uses “pre-targeting” algorithms to unlock and fulfill consumer intent across channels including social, native, email, search, market research, and lead generation.
The technology uses statistical and machine-learning models to identify how consumers will respond to a variety of inputs, digitally echoing how people naturally behave.