Smartassistant, a London, UK-based global technology provider for intelligent digital advice, secured $6m in Series A funding.
The round was led by Beringea.
The company intends to use the funds for global expansion and further growth of the U.S.-based team (in New York City).
Led by Markus Linder, CEO and Co-Founder, Smartassistant provides businesses with a Software as a Service (SaaS) technology platform to create intelligent, digital advisors that guide a customer’s decision-making online, on mobile and at the point of sale (POS). Its digital advisers engage users in a personalized dialogue and recommend products, services, and content based on their needs, thereby reducing choice overload, confusion, and indecision.
The technology incorporates insight from crowdsourced data, automation features, and machine learning capabilities to optimize the process and improve its accuracy.
It is used by retailers, brands and service providers of all sizes, including Microsoft, Canon, and T-Mobile.