Paywizard, a London, UK-based subscription, billing and customer relationship management (CRM) platform provider, secured new funding of undisclosed amount.
Unnamed existing investors participated in the round.
The company intends to use the funds to continue to expand its business reach.
The company also secured a number of major business wins in the run-up to IBC, including: NHK Cosmomedia Europe, an affiliate company of Japanese national broadcaster NHK; ABS-CBN, the Philippines’ leading media and entertainment organization; and ITV Box Office, the live events PPV arm of UK commercial broadcaster ITV.
Led by Bhavesh Vaghela, Chief Executive Officer, Paywizard provides a platform that delivers advanced subscription, billing and CRM with performance marketing modules for over 100 Pay-TV operators including ITV, eir Sport, BT Sport and BoxNation to use rich data insight and predictive analytics to target subscribers and personalize the user experience at key points in the customer journey.