In addition, Daimler Mobility Services joined in as a strategic investor in Via (the investment reportedly amounted to $200m). Daimler Mobility Services’ Volker Mornhinweg will be joining Via’s board of directors.
Led by Daniel Ramot, CEO, and Oren Shoval, CTO, Via has developed a scalable and on-demand shared ride solution which leverages an algorithm to support smart public transport, enabling a dynamic mass transit system that reduces traffic volume in urban areas. Its shared ride service in New York, Chicago, and Washington D.C. provides over 1 million rides per month, while its technology is licensed by partners around the world.
Through the joint venture, Mercedes-Benz Vans and Via will bring Via’s on-demand shuttle service, already operating in New York, Chicago and Washington D.C., to European metropolises. London will be the first city to launch the joint service this year.
The joint venture will also partner with public transit operators across Europe, licensing Via’s On-Demand Shuttle Operating System to enable cities to improve mobility while reducing congestion without incurring any additional infrastructure costs.