Marketware, a Cottonwood Heights, Utah-based provider of SaaS healthcare relationship technology, secured $4.5m in Series B funding.
The round was led by Epic Ventures with participation from Peak Ventures.
The company intends to use the funds to expand operations and its business reach.
Led by newly appointed CEO Alex Obbard, who brings more than 25 years’ experience in all areas of revenue and profit generation for technology organizations, Marketware provides of referral development, market insight, and patient acquisition solutions for teams working in physician relations, data analytics, marketing, strategic planning, and business development.
The company serves health systems across the United States looking to target, track and trend their market share.