Lesara, a Berlin, Germany-based online fashion and lifestyle retailer, raised $40M in funding.
The round, which brings total funds raised by the company to $60m, was led by new and existing investors in the U.S. and U.K.
The company intends to use the funds to drive the direct-to-consumer retailer’s expansion into Sweden, Denmark, Spain, Belgium, and the UK.
Founded in 2013 in Berlin by Roman Kirsch, Matthias Wilrich and Robin Müller, Lesara is an international online store for fashion and lifestyle products.
Lesara is an agile retail company that analyzes external and internal data to determine what products will sell. Given this, the merchant needs ten days to spot a trend, have it designed, produced, advertised in the online store, and made available to an international audience.
The company’s current inventory is comprised of 100,000 fashion and lifestyle goods and adds 2,000 styles every week, the equivalent of a seasonal collection for some of its offline competitors.