Iris Plans, Inc., a technology-enabled service providing Advance Care Planning (ACP) through video for people facing serious medical conditions, closed a $5.1M round of funding.
The round was led by Activate Venture Partners and LiveOak Venture Partners, with participation from Better Ventures.
The company will use funds to enhance its technology platform, hire key staff and expand national partnerships with healthcare providers and payers.
Co-founded by Dr. Stephen Bekanich, Chief Medical Officer, and Steve Wardle, CEO, Iris Plans provides secure videoconferencing technology to connect people with specially-trained facilitators who provide education, facilitate decision-making and assist in completing and distributing advance healthcare directives to guide future care from their doctors and medical facilities.
The company currently delivers the service through partnerships with large national healthcare providers and health insurance companies who cover 100% of the cost for their members.