Ellevest, a NYC-based digital investment platform built by, for, and with women, closed a $34.6m funding round.
The round was led by Rethink Impact, with participation from PSP Growth (PSP Capital’s venture arm), Salesforce Ventures, CreditEase Fintech Investment Fund, LH Holdings, SK Impact Fund, Morningstar, Khosla Ventures, Mellody Hobson, Ulu Ventures, Contour Venture Partners and Astia Angels. In conjunction with the funding, Jenny Abramson, Rethink Impact’s founder and managing partner, will join the board.
The company will use this new funding to continue to develop its offerings.
Led by Sallie Krawcheck, CEO and co-founder, Ellevest is an innovative investing and planning platform for women. It is now working on introducing Ellevest Ascent, a platform featuring human financial planning services in combination with its existing investing technology.
Ellevest Ascent will introduce clients to a financial planner, and, working together, they will develop personalized action plans across nine essential areas of financial wellness: Career, Family, Taxes, Cash Flow, Debt, Credit, Investments, Retirement and Insurance.
Ellevest Ascent includes opportunities to save money on fees, taxes, healthcare and more. The advice will be tailored to each life stage.