Classcraft, a Quebec- and NYC-based education technology startup, secured $2.8m in venture capital funding.
The round was led by Whitecap Venture Partners with participation from Brightspark Ventures, MaRS Catalyst Fund, backed by Richard Branson’s Virgin Unite, and previous investors. In conjunction with the funding, Joe Catalfamo, partner at Whitecap Venture, will be joining Classcraft’s board of directors.
The company intends to use the funds to scale the platform.
Led by Lauren (father), president Devin and CEO Shawn Young (brothers), Classcraft aims to transform the learning experience using game mechanics to engage and motivate students. Designed to turn the experience of going to school into a role-playing game played over the course of a school year, Classcraft enhances classroom management, augments existing curriculum, and gamifies practices for Social and Emotional Learning (SEL) and Positive Behavioral Interventions and Supports (PBIS) for teachers and administrators. The company’s designed learning experience is used in 75 countries, including 20,000 schools in the U.S., reaching more than 2.5 million student users around the world.