Big Profiles, a Rome, Italy-based developer of a Customer Intelligence algorithm that allows companies to profile their customers, raised €600k in seed funding.
Backers included LVenture Group, the holding company listed on MTA that invests in digital startups, Invitalia Ventures and business angels including members of the Angel Partner Group (APG) network.
Led by Lorenzo Luce, CEO, BigProfiles has developed a Customer Intelligence algorithm that allows companies to profile their customers. Uploading customer data, the platform produces a detailed profile of a customer, using information found on the Web, social networks, professional registers and statistical data. Once the profile
is enriched with all the data available, Big Profiles estimates the customer’s willingness to purchase and/or abandon.
Big Profiles has already been adopted by a large number of companies, such as banks and insurance companies.
The company intends to use the funds to expand adoption of its platform in the Italian corporate market as well as to copntinue to develop its technology.
Big Profiles took part in the latest edition of LUISS ENLABS – the startup accelerator launched via a joint venture between LVenture Group and LUISS University – completed in May 2017.
FinSMEs
15/09/2017