WorkSpan, a Redwood City, CA-based marketing network, raised $9m in series A funding.
The round was led by Mayfield.
The company is using the funds to launch globally following an early availability program that included SAP, Intel, CenturyLink and Infosys.
Co-founded in 2015 by Mayank Bawa, CEO, Amit Sinha, Chief Customer Officer, and Milind Joshi, VP of Engineering, WorkSpan operates a marketing network where marketing teams span boundaries to work across internal teams, external go-to-market partners and agencies to orchestrate marketing campaigns and programs.
Companies on the network can execute joint marketing programs with any partner company (bilateral campaign) or group of partner companies around the world (multi-way cohort campaigns), which can differ campaign to campaign. On WorkSpan, partner companies can establish a shared system of record, align, create and share campaigns, and propagate them with high velocity to internal and external partners. Users can also securely seek marketing funds or make funds available to partners, and solicit or submit campaign proposals—an industry first.