Winky Lux, a NYC-based digitally native beauty brand, raised $2m in seed funding.
The round was led by Female Founders Fund with participation from BBG Ventures, GGV, SoGal Ventures and TGZ Capital.
The company intends to use the funds to expand digital campaigns, increase the product offering and open the first WINKY LUX pop-up shop in lower Manhattan.
Launched in October 2015 and led by Natalie Mackey, Winky Lux is a cosmetics brand offering paraben free, cruelty-free, non-toxic and heavily pigmented products. The collection consists of lip pills, glosses, eye palettes, complexion powder, blush, rainbow brow palettes and the Flower Balm lip balm.
Each product is packaged in custom white lacquer, silver, and gold and comes in a luxurious box.
The company will now continue to acquire customers through influencer collaborations and trend driven content, and with their supply chain, new products can be developed and launched in 45 days.
In addition to the sales on WinkyLux.com, the brand is sold in more than 1000 global retail locations including top retailers like Nordstrom, Bloomingdales, and Mecca Maxima.