TimePlay, a Toronto, CA-based provider of multi-player interactive experiences, closed its first tranche of series A financing, raising C$8m.
Backers included unnamed accredited investors.
The company intends to use the funds to expand its cinema business in the U.S. and worldwide as well as pursue new verticals.
Led by Jon Hussman, President and CEO, TimePlay provides a platform that allows consumers to interact with the big screen in real-time using their smartphones delivering two-way interactive content and partner rewards to consumers.
The company, which currently leverages its relationship with Cineplex, operates on over 725 screens at its theatres across the country to enhance and improve the guest experience of its Pre Show. TimePlay is currently deployed at several exhibitors including Cineplex Inc., Emagine Theatres and Bow Tie Cinemas and has a partnership with Screenvision Media.
The app is available as a free download for iOS via the app store and Android via Google Play.
TimePlay also has offices in Los Angeles.