Super Heroic, a new children’s activewear brand, raised $7m in funding.
Backers included Playground Ventures, Accel Partners, UP2398 and Magic Johnson.
Led by founder and CEO Jason Mayden, Super Heroic has used technical and high performance design to create a sneaker line specifically for children, to encourage, enhance, and enable tactical play. The inaugural rollout of Super Heroic features the TMBLR v1 sneaker, a performance grade shoe and the first of a larger collection of products, which will include footwear, apparel and accessories – enhanced by content, technology and partnerships pointed towards the goal of encouraging and enabling imaginative play.
The TMBLR v1 is specifically designed to fit the needs of a child’s foot. The sole of the shoe is made to navigate multiple surfaces with midsole sidewall traction ridges. Instead of laces, the shoe closes with a utility strap that provides security without restriction and has a dual density midsole, which aids multi-directional movement, and an offset durable rubber outsole that adds stability when met with an uneven surface.
Super Heroic is available for pre-order exclusively online at www.superheroic.com. The TMBLR v1, offered in limited quantities in sizes 12C-7Y, is priced at $99 and will ship starting August 15, 2017.