SnapApp, a Boston, MA-based provider of a SaaS platform used by B2B marketers to create, publish, and measure interactive content, closed $10.2M in Series B funding.
Backers included Providence Strategic Growth, the growth equity affiliate of Providence Equity Partners.
The company intends to use the funds to accelerate product development and innovation, sales growth, and potential acquisitions.
Founded in 2011 by Seth Lieberman, CEO and founder, SnapApp provides an interactive content creation platform for marketers to create personalized interactive experiences for their audiences, directly integrating into top marketing automation tools, without the need for developer resources.
Customers include Paycor, Cisco, CEB, Hewlett Packard Enterprise, Blackbaud, and Equifax.