Sigstr, an Indianapolis, Indiana-based cloud platform for employee email personalization, secured $5m in Series A funding.
The round was led by Hyde Park Venture Partners with participation from Battery Ventures, HubSpot, Grand Ventures and High Alpha Capital.
The company intends to use the funds to grow its product, sales and marketing teams, as well as further develop its offerings.
Led by CEO Bryan Wade, Sigstr provides a SaaS based platform for employee email personalization. Customers, like Angie’s List, Invoca, Terminus, United Way, Act-On and the Indiana Pacers, among others, use clickable call-to-action banners to bring awareness and encourage engagement for key events, case studies, product updates, job opportunities and internal communication.
The company, which has a team of over 30 employees, recently launched its Sigstr for Events package, which allows event marketers to tap into employee email to drive event registrations, increase event attendance and involve speakers and sponsors to drive event awareness, as well as its Account-Based Marketing (ABM) functionality, which allows users to target specific accounts, industries and regions with content tailored to each audience, while communicating with individual prospects or customer accounts as markets of one.