Signals Analytics, a New York, NY-based provider of a cloud-based insight system for global brands to drive product portfolio optimization, raised $25m in Series C funding.
The round was led by Pitango Growth with participation from existing investors Sequoia Capital and Qumra Capital. In conjunction with the funding, Isaac Hillel, Managing General Partner of Pitango Venture Capital, will join Signals’s Analytics board of directors.
The company intends to use the funds to continue growth and global expansion, as well as further advance its Insights as a Service (IaaS) platform.
Co-founded by Chief Executive Officer Gil Sadeh and Chief Research Officer Kobi Gershoni and also led by Chief Marketing Officer John Seaner, Chief Revenue Officer Bryan Painter, and Vice President of Client Success Molly Bruttemesso, Signals Analytics provides global brands including Procter & Gamble, Nestle, Pepsico, Johnson & Johnson, Bayer, Roche and 3M, with Signals Playbook™, a cloud-based system of insight that optimizes product portfolio health and accelerates innovation.
The platform uses battlefield-tested concepts, processes and technologies to unify disparate data sets, detect signals from the noise and uncover insights that can be acted upon to drive product success.
The company also has offices in Geneva, Switzerland, and Netanya, Israel.