Sahi Cosmetics, an Ann Arbor, Mich.-based startup that specializes in makeup for women of medium skin tones, raised $100k in funding.
The Zell Lurie Founders Fund made the investment.
The funds will be used to create new marketing initiatives and bring new products to market.
Led by CEO Shelly Sahi, a former makeup artist and materials engineer at Ford, Sahi Cosmetics provides luxury makeup that is custom-designed for women of medium skin tones who are underserved by the current cosmetics industry—namely, women of Arabic, Indian, Pakistani, Mediterranean and Hispanic descent. Since the first kitchen-counter prototypes mixed with Starbucks stir sticks, the company’s product line has grown to include 49 different items, including the launch of the Diamond Foundation line in August. Products are currently sold directly on SAHI Cosmetics’ website, and on Amazon.com.
Earlier this year, Sahi Cosmetics received $27k as the top winner at the Michigan Business Challenge, the University of Michigan’s business plan competition. It also earned an additional $25k investment, as well as access to mentorship, legal and HR services as part of the Winter 2017 cohort of the Desai Accelerator, a joint venture between the Zell Lurie Institute and the College of Engineering at the University of Michigan.