Ritual, a Los Angeles-based health brand and vitamins provider, raised $10.5m in Series A funding.
The round was led by Founders Fund with participation from existing investors Forerunner Ventures, Norwest and Upfront Ventures.
The company intends to use the funds to continue to expand operations and R&D efforts.
Led by Kat Schneider, Founder and CEO, Ritual formulates and sells vitamins for modern women ages 18-50, made with open-source ingredients to provide nutrients they lack the most, Non-GMO, vegan, gluten & soy free, no synthetic fillers or colorants.
The company employs a subscription model offering 60 capsules (1 month supply) for $30/Month.