Playbrush, a Vienna, Austria-based startup providing a toothbrush connected to a mobile game for kids, raised $2m in funding.
Backers included Speedinvest, Hansi Hansmann, and Harold Primat.
The company will use the funds to continue to expand operations.
Co-founded by Matthäus Ittner, Tolulope Ogunsina, and Paul Varga, Playbrush provides a smart device that connects to any manual toothbrush, transforming it into a gaming controller. It’s primary objective is to encourage children to playfully brush their teeth, motivate them to brush regularly, for longer and with greater accuracy.
Playbrush works with iOS, Android and Amazon Kindle Fire devices.
The company, which also has offices in London, and San Francisco, is to launch a partnership with Austrian drugstore chain BIPA, which wil make the product available in over 600 stores nationwide.