Ollie, a NYC-based direct-to-consumer premium pet food brand, raised $12.6m in Series A funding.
The round was led by Canaan Partners with participation from existing investors Primary Venture Partners, Lerer Hippeau Ventures and WME Ventures, as well as new investors Rosecliff Ventures, RiverPark Funds and Correlation Ventures.
The company, which has raised a total of $17m, will use the new capital to expand its product line of meals, introduce a new product category of healthy pet snacks and continue to build its infrastructure to include more distribution centers and invest further into technological advances.
Led by Gabby Slome, Ollie is a direct-to-consumer premium pet food brand that uses a subscription-based model to deliver quality ingredients and a tailor-made approach to feeding dogs.
Using a proprietary algorithm that analyzes each dog’s age, size, breed, body composition, activity level and allergies, the company is able to curate personalized formulas so that each pet is receiving a meal plan unique to his or her specific needs. The recipes are made of natural sources like sweet potato and cod liver oil, instead of heavy use of supplements.
Ollie is on track to deliver 2 million meals in the next 12 months.