NuOrder, a Los Angeles, CA-based B2B ecommerce platform, raised $8m in Series B funding.
The round was led by Argentum with participation from Upfront Ventures, Greycroft Partners, Cowboy Ventures, Novel TMT and Box Group. In conjunction with the funding, Walter Barandiaran, a managing partner at Argentum, joined NuOrder’s board of directors.
The company, which has raised $21.9m in total funding, intends to use the funds for product development and innovation, as well as to scale customer success globally.
Led by Heath Wells, Co-Founder and CEO, NuOrder provides sales teams and buyers with a platform to browse products and catalogs, access up-to-the minute sales and inventory data, and place orders from their computer or our mobile app. More than 800 brands and 300,000 retailer buyers are currently using the platform, which has transacted $5 billion in specialty store orders to date across verticals such as fashion & apparel, sports & outdoor, toys & kids and footwear.
During the second half of 2017, the company will release new products to further strengthen its support of specialty brands and increase efficiencies for both brands and wholesale buyers.