The amount of the deal was not disclosed.
The acquisition strengthens Netsertive’s position as a brand-to-local marketing tech platform.
Led by Brendan Morrissey, CEO and co-founder, Netsertive provides a marketing technology platform empowering brands, national retailers and local businesses to automate and scale distributed local marketing. Backers included RRE Ventures, Harbert Venture Partners, River Cities Capital Funds and Greycroft Partners.
Led by Charlie Tillinghast, CEO, Mixpo provides a creative management platform that enables publishers and marketers to build, manage and measure compelling video and rich media ad campaigns.
Collectively, the two companies service hundreds of enterprise brands and thousands of local locations. The combined client base includes top publishers as well as recognized brands and agencies. By integrating Mixpo’s creative workflow solution with Netsertive’s brand-to-local marketing technology platform, brands and resellers will be able to access a full-stack marketing solution that will scale across critical media channels in reaching local buyers: search, social, video, mobile, rich media and display.