MarketCast, a Los Angeles, CA-based provider of strategic insights and data analytics to marketers and researchers in the global entertainment industry, acquired Fizziology, an Indianapolis-based social insights and analytics company in the media and entertainment space.
The amount of the deal was not disclosed.
Launched in 2009 by Ben Carlson and Jen Handley, Fizziology has developed software to convert social opinions shared on social media platforms (including Twitter, Facebook, Instagram, Sina Weibo and more) into trackable data and insights for motion picture studios, television networks/platforms, production companies, talent, and brands.
Led by Henry Shapiro, CEO, MarketCast is a portfolio company of Kohlberg & Company which works in collaboration with clients across the entertainment spectrum to test and optimize their content, marketing, and distribution strategies, worldwide.
Fizziology joins the MarketCast alongside New York-based research and strategy agency, Insight Strategy Group, which was acquired in 2015. Together, Fizziology and Insight reflect MarketCast’s mission to partner with companies to provide insights and client service across film, television, OTT, interactive gaming, and related lifestyle industries.
As part of the transaction, Fizziology is bringing its software development team – The Able Few – in-house.
The company also has offices in Los Angeles, Nashville, and Louisville.