Herb, a Toronto, CA- and Los Angeles, CA-based cannabis technology company, raised $4.1m in seed funding.
The round was led by Lerer Hippeau Ventures with participation from Slow Ventures, Michael Lazerow, Bullpen Capital, Shiva Rajarama, Liquid 2 Ventures, Tobi Lutke, Harley Finkelstein, and Adam Zeplain.
The company intends to use the funds to launch its new technology platform, to grow its video studios, key new hires, and two new office locations in Los Angeles and New York.
Established in 2016, Herb is a global cannabis technology company that produces and distributes original news, entertainment and video. Its platform allows people to find curated strain recommendation, discover local dispensaries and new products, and be entertained by video content.