GawkBox, a Seattle, WA-based provider of monetization for live streamers and other content creators, raised $3.7m in Series A financing.
The round was led by Madrona Venture Group, with participation from London Venture Partners as well as funding from Erlend Christofferson (ex-CMO Supercell) and others. These investors are joining other strategic angel investors from an earlier round including Jon Zweig, the founding CEO of AdColony and AppOnboard. As part of the financing, Daniel Li, senior associate, Madrona Venture Group, will join the board of GawkBox.
Co-founded by CEO Chris Brownridge, CRO Andrew Allison and CTO Tony Chong, GawkBox.com is a monetization platform built for the live streaming market working across platforms. Streamers can sign up and display a GawkBox overlay on their Twitch and/or YouTube stream. Fans who want to make a sponsored tip click on a content creator’s GawkBox profile and then download apps or games of their choice.
As they play the games or interact with the apps, various milestones correspond to tips that go to the streamer.