Evergage, a Somerville, Mass.-based real-time personalization platform company, raised $10m in Series C funding.
The round – which brings total venture funding to $31.5m – was led by Arrowroot Capital with participation from previous investors G20 Ventures and PJC.
The company will use the new funds to drive expansion across engineering, sales, marketing and client success departments – and internationally.
Led by CEO and co-founder Karl Wirth, Evergage allows B2B and B2C marketers to deliver 1:1 personalization based on deep behavioral analytics, a full customer data real-time personalization platform and machine learning. In the first half of 2017, Walmart México, Lenovo, Hexaware Technologies, Newegg Flash, LD Products, Bomgar, ButcherBox, Petplan, U.S. Gold Bureau, multiple financial institutions and other companies across retail, technology, financial services, travel, media, gaming industries.