Amplero, a Seattle, WA-based developer of core artificial intelligence marketing technology, closed a $17.5m Series B funding.
The round co-led by Greycroft and Ignition Partners with participation from existing investors Wildcat Venture Partners, Seven Peaks Ventures, and Trilogy Equity Partners.
The company, which has raised more than $25m to date, intends to use the funds to scale its business and technology infrastructure and to accelerate global expansion of its Artificial Intelligence Marketing (AIM) platform.
Led by Olly Downs, PhD, CEO, Amplero is an Artificial Intelligence Marketing (AIM) company that enables business-to-consumer (B2C) marketers at global brands in industries like telecom, gaming, financial services, consumer software, retail, media/entertainment, and travel/hospitality, to optimize customer lifetime value at a scale that is not humanly possible.
The company’s marketing platform leverages machine learning and multi-armed bandit experimentation to dynamically test thousands of permutations to adaptively optimize every customer interaction and maximize customer lifetime value and loyalty.