A Place for Mom, a Seattle, WA-based network connecting families to senior living service providers across North America, is to be acquired by Silver Lake and General Atlantic.
The company is being sold by its previous investor Warburg Pincus for an undisclosed amount. General Atlantic and Silver Lake will own equal stakes in A Place for Mom, which will continue to be led by CEO Sean Kell and the company’s management team, who will remain meaningful shareholders in the business. As part of their firms’ investment in A Place for Mom, Greg Mondre and Adam Karol from Silver Lake and Anton Levy and Robbert Vorhoff from General Atlantic will join the company’s board of directors.
Established in 2000 by Sean Kell, CEO, A Place for Mom provides a multi-channel marketing and technology platform that connects families to a network of over 18,500 senior living providers in the U.S. and Canada, giving free, personalized assistance. The company generates detailed informational guidance that can simplify an often challenging and opaque search process.
The company and its network of senior living partners offer options for independent living, assisted living, residential care homes, memory care and home care services.
In its next phase of growth, A Place for Mom will seek to expand its service offering across the senior living continuum and to make further investments in its technology platform including cloud-based initiatives and advanced data collection and analytics.