Yamibuy, a City of Industry, California-based e-commerce site for Americans to purchase Asian snacks, beauty products, health supplements and home appliances, raised $10M in Series A funding.
The round was led by GGV Capital, with participation from New Oriental Education & Technology Group, Inc. (NYSE: EDU) and K2VC.
The company intends to use the funds to bring in more products and improve the overall customer experience.
Founded in 2013 by CEO Alex Zhou, Yamibuy operates an e-commerce site for Asian Americans to choose from thousands of Asian snacks, beauty products, health supplements and home appliances. The company offers more than 15,000 products to a registered customer base of 510,000 which is growing by the day.