Tailify, a London, UK-based influencer marketing platform, received a strategic investment from global affiliate marketing network Awin.
The investment aims to foster commercial collaboration and expand influencer reach for its partners. By partnering with Awin, Tailify will be able to offer its platform to over 6,000 advertisers worldwide.
Founded in Scandinavia in 2013 and led by CEO Fredrik Segerby, CMO Fredrik Martini Andersson and CPO Didrik Svendsen, Tailify connects advertisers with influential content creators to deliver creative and high impact campaigns on social media. It offers both an automated self-service solution, enabling campaign creation, ability to reach out to influencers, and results tracking, as well as managed campaigns.
Brands including Coca-Cola, Disney, Unilever, L’Oreal and Universal Music Group use the platform to run their influencer campaigns.
The company relocated in London in 2016 and became a global partner of L’Oréal earlier this year after being selected as one of the five startups for the L’Oréal and Founders Factory accelerator program.
Part of the Axel Springer group, Awin is a global affiliate network and the new name for Affiliate Window and zanox. With 15 offices worldwide, 900 employees, 100,000 contributing publishers and 6,000 advertisers, Awin connects customers with brands across the retail, telecommunications, travel and finance verticals in over 180 countries around the globe.
Awin generated £5.4 billion in revenue for its advertisers and £324 million for its publishers in the last financial year.