Segment, a San Francisco, CA-based customer data platform, raised $64m in Series C funding.
The round was led by the Y Combinator Continuity Fund and GV with participation from existing investors Accel, Thrive Capital, Ron Conway’s SV Angel, and New Enterprise Associates. In conjunction with the funding, Y Combinator Partner and former Twitter COO Ali Rowghani will join Segment’s Board of Directors.
The company, which has raised $109m in total funding, will use the new capital to further invest in product development and the expansion of its team.
Led by CEO Peter Reinhardt, Segment provides a suite of products for customer data management that collects, unifies, and sends data to over 200 analytics and marketing tools automatically. Businesses can also use Segment to combine their website and mobile data with data from additional customer touch points in cloud services like Stripe, Salesforce, Mailchimp and Zendesk, creating a complete picture of their customers.
Its open source software, analytics.js, is used by over 300,000 websites to power customer data and event tracking.
Companies such as Intuit, Atlassian, and Gap use Segment’s infrastructure to get access to customer data and provide integrated, personalized experiences to their customers.
Segment’s mobile libraries power data collection on over 6,000 apps, including Instacart, HotelTonight, and DraftKings.
The company now employs 160 people in San Francisco, New York, and Vancouver.