PromoRepublic, a San Francisco, CA-based provider of a social media content discovery and creation software as a service, raised $1.2m in seed funding.
Backers included Spring Capital, Cecily Drucker, Nick Bilogorskiy, Aviram Jenik, David Lottenbach, Tekes, Howzat Partners, Digital Future, and Spring Capital.
The company intends to use the funds to develop an AI system that will analyze Facebook, Instagram and Twitter content and its effectiveness, and automatically generate templates based on the best SMB posts for each business category.
Led by Max Pecherskyi, PromoRepubliс runs a SaaS-based social media content discovery and creation software platform for small businesses and marketers to automate publication of professional visual posts for Facebook.
The new AI system will analyze Facebook, Instagram and Twitter content and its effectiveness, and automatically generate templates based on the best SMB posts for each business category, to improve PromoRepublic’s deep learning system of content discovery, to integrate with core partners like Hootsuite, HubSpot, Buffer, Yext and to add new features to the content intelligence tool.
The startup, which launched its content builder, is currently based in San Francisco and Helsinki and is operating in US, Canada, Australia, UK and New Zealand. PromoRepublic userbase is 50,000 SMBs and marketers with over 5.5 million subscribers of their social media profiles.