Integrate, a Phoenix, AZ-based provider of demand orchestration software platform, secured $8m in Series D funding.
The round was led by Iron Gate Capital, Foundry Group and Forte Ventures with participation from Comcast Ventures, Liberty Global, Chestnut Street Ventures, Scott Dorsey, founder and CEO of ExactTarget (acquired by Salesforce), Reggie Bradford, founder and CEO of Vitrue (acquired by Oracle), David Karnstedt, CEO of Efficient Frontier (acquired by Adobe), and Dan Springer, CEO of Responsys (acquired by Oracle).
The company, which has now raised $35m in venture capital since its inception, intends to use the funds to continue to expand operations and develop the platform.
Launched in 2010 by CEO Jeremy Bloom, Integrate provides a demand orchestration software platform for marketers to automate top-of-funnel demand marketing efforts. The software works with marketing automation and CRM systems, as well as ABM and predictive software, to build predictable demand marketing engines.
The company’s customer base include enterprise and mid-market organizations, including brands such as Dell, Salesforce, Workday, Iron Mountain and ServiceNow.