Commerce Signals, a Chicago, IL-based privacy centric platform that connects advertisers and publishers to insights from retail payment data, closed an additional $12m in Series B funding.
The round was led by Stage 1 Ventures with participation from institutional investors.
The company intends to use the funds to expand its products, partnerships, and geographies.
Led by Tom Noyes, CEO, Commerce Signal provides a platform that holds no data but rather allows advertisers to access aggregate transaction insights from approximately 70 percent of U.S. card-based purchases in near-real-time. In addition to card-based transaction data, Commerce the company has also added location and payment panel data to its solution, which gives advertisers a holistic picture of the consumer journey – from the time an ad is seen to the time a purchase is made.
The company currently works with over 20 publishers, including Barometric, LiveRamp and AdTheorent, making sales measurement and real-time optimization more accessible to digital advertiser and publishers.