Care/of, a NYC-based personalized vitamin and supplement company, completed a $12m Series A funding.
The round was led by Goodwater Capital with participation from Tusk Ventures, RRE Ventures, the co-founders of InVision, and the lead seed investor Juxtapose. In conjunction with the funding, Chi-Hua Chien, Managing Partner of Goodwater Capital, will be joining Care/of’s board of directors.
The company, which has now raised over $15 million in total funding, intends to use the capital to invest in its personalized fulfillment system, build data science capabilities, continue to grow its team, develop new products, including programs tailored towards specific health goals, and launch a mobile app to further the consumer experience.
Founded in 2015 by Craig Elbert, formerly an executive at Bonobos, and Akash Shah, an entrepreneur in the healthcare space, and launched in November 2016, Care/of provides an innovative platform that recommends a specific mix of vitamins and supplements tailored to each user’s individual health goals, lifestyle and values. To build each pack, Care/of users answer a simple set of questions about their lifestyle, diet, routines, health history and future goals, and the company delivers a monthly box of specifically tailored packs directly to customers’ doors.