BrandTotal, a Tel Aviv, Israel-based martech startup, secured $2M in funding.
The round was led by Glilot Capital Partners, with participation from KDC Media Fund and Dick Clark Productions.
Founded early in 2016 by Alon Leibovich, Amir Leshman, and Omer Ramote, with Oren Dor joining the executive team shortly thereafter, BrandTotal provides a solution for marketers and brands to gain insight into their competitors’ dark marketing* campaigns.
Using cyber and machine learning methodologies in the form of a proprietary algorithm that accurately models all online consumer activity and identifies competitive plans, BrandTotal provides a platform that delivers actionable opportunities in real-time to allow brands to reverse engineer their competition’s marketing strategy and finally go agile – adjusting their marketing strategy quickly.
The company – a graduate of the Microsoft Accelerator program – currently employs a team of 10 and is looking to expand its team in the areas of data science and business development.
* Dark marketing is a major trend among brands, as PWC’s Digital Services group reports that 94% of company executives believe in reaching customers through targeted, personalized marketing experiences.