As part of this transaction, Pete Jensen and Parag Khandelwal from Spectrum Equity will join Bitly’s Board of Directors.
The company intends to use the funds to expand its link management capabilities from enterprise marketing to a diverse set of customers and teams.
Founded in 2008 and led by CEO Mark Josephson, Bitly is used by businesses around the world to build connections with their customers across every digital channel. Originally known for its world-leading link shortening, the company Bitly now provides an enterprise-grade Link Management Platform that connects every component of a company’s internal and external communications and offers tools, data and analytics for transparency and control over the customer experience.
Bitly’s Enterprise Edition offers companies features including:
– Branded Bitlinks, customizable links to build trust and brand consistency, with auto-branding for organically generated links created by users across the Bitly network.
– Oneview, which tracks a customer’s experience on every link and every channel in real time.
– Brand Manager, which helps customers segment account activity and analytics by department, location, channel, brand or user.
– Mobile Optimizer, which allows users to create device-aware links that drive app installs and re-engagement.
In cnjunction with the investment, Bitly has released updates to Mobile Optimizer, an improved deep linking offering for all its Enterprise users.